Pinterest has 400 million active users! Yup that is 400 million pairs of eyes that could be on your business.
So are you using Pinterest?
Pinterest could be your biggest traffic and lead generator to your business.
That's why I have designed the -
Pinterest is a growing platform and a super under-used marketing tool where your ideal client is hanging out.
Use this guide to set yourself up for success on Pinterest!
If you are just starting out with Pinterest, you need these tips to start strategically using Pinterest for results in your business!
First things first you need to get a business account! Why I hear you say. Well you get access to analytics showing you what pins are working or not, what content is getting engagement and what your audience demographic looks like.
You can also use promoted pins (paid feature), link your instagram or etsy account, claim your website and verify rich pins. (Rich pins are pins that are pinned elsewhere so for example from your website and they will be pinned with the title and description you put.)
Tip two is to use your own content! If you want more clients and to increase your website traffic you need to be pinning your own content. This is so ideal clients come to you as the expert. You can pin content such as an instagram post, or your blog or your face book group. You just need to create a beautiful pin.
Ok I am sharing a little about me so you can get to know the person behind the blog!
So 5 things you might not know about me -
1. I am petrified of heights, (like bawling my eyes scared of heights.) I struggle to cross bridges and climb up to my attic! I once went to Alton Towers theme park and committed to myself I would go on oblivion rollercoaster (I believe you have to do something that scares you each day). It goes really high and then you hang and it just drops.
2. I don't have a coccyx bone anymore. About 9 years ago I jumped into a taxi (I was going on my first date with my now partner) and sat on a seat belt buckle that was stuck on wire so it was ridged. It went straight up my cheeks and broke my coccyx bone! (I didn't know at the time!) We continued on our date but I quickly ended up in A and E after throwing up everywhere in the bar!
3. I love my own space and being on my own. I use to be more of an extrovert but...
At age 30 I was diagnosed with a Rare Autoimmune Disease.
Being told you have a disease and condition that is not ‘fixable’ is hard. Being told that you just need to manage each day and try different pain management options is hard.
At age 32 I was diagnosed with a complex brain aneurysm.
Having a five hour operation, intensive care and twelve days in hospital is hard. Having constant headaches and migraines is hard.
To fight each day, to fight for another day, to be grateful for another sun rising and another sun setting, to feel the warmth on my face, a cuddle from the dog and clean sheets on the bed.
I am not the same person I was. I have chosen to grow mentally stronger but I have been through the biggest challenges. You can choose to grow from hardship and hard seasons and that is the choice I made.
Don’t get me wrong I have hit rock bottom, I have spent days in my pyjamas without getting up and...
A bit of a different topic today! I have decided to use my blog to talk about things other than just Pinterest
Have you ever said to yourself:
You can't do that
What will people think of me
Who am I to think I can put myself out there?
Why would people listen to me?
I'm not an expert in anything
I'm just not good enough
Yup, me too! I use to talk to myself all the time about how I wasn't good enough for anything, that I wouldn't succeed, who was I to think I could have success and so on.
I would say it took me until I became ill to actually realise you can re-write those beliefs.
In 2016, I was diagnosed with an autoimmune disease called Sarcoidosis. At the time I was told it was cancer (it mimics the same symptoms as cancer). As you can imagine my whole world crumbled, I had to stop work, felt I had no purpose, wasn't physically as able as I use to be and so on. It took me about two years and a lot of...
To get results on Pinterest you need to have a strategy for Pinning. Pinterest will reward you if you are consistent.
You can use platforms such as tailwind to help you with this. Tailwind will give you the best times of day to pin and create a schedule for you. I recommend and use Tailwind. ( Go here for tailwind *Affiliate link* https://shareasale.com/r.cfm?b=1547403&u=2358034&m=50947&urllink=&afftrack=)
The first five pins of each day need to be your own content as these are the first that your audience will see. Don't worry if you haven't got 5 pieces of your own content yet but try to build a suite of your own pins that you can share. This can also include pinning to different boards.
Don’t get too hung up on this to start with but just make sure you are consistent. It’s not about quantity, it's about quality so if you can pin just two pins a day that is better...
Anyway, I wanted to talk to you about trends for May on Pinterest. It really helps engagement and views if you can reflect trends and pin relevant content for each month.
Make a strong pin title that uses keywords and is clickable
Make descriptions short and concise - add in keywords and hashtags
Try different typography such as using all capitals, or changing the direction of your text. Mix it up and see what works.
Don’t be afraid if your business or niche doesn't fit into the above but see if you can pin in ways that might...
On Canva you can design anything with its easy, user friendly drag and drop tool, loads of editable templates and designs.
With Canva you can design and create anything from social media posts to invitations. Canva also has loads of stock images, icons, illustrations and fonts for you to use.
Well, firstly you can create many different types of content. All the templates are ready sized to the right dimension, so for example the Pinterest Pin template is the exact size you need to upload straight into Pinterest.
With Canva it easily lets you upload your own images to use on your documents. You can also add a brand kit so all your colour palettes and fonts you use for your brand can easily be added making your content professional and flawless.
Just to give you an example you can create a Pinterest Pin, Facebook post, Instagram Story, Instagram Post,...
For those of you that don’t know me, I am a Pinterest Addict! And not just because of the pretty pictures and inspiration but because it's the most under-utilised platform for business and the most effective marketing tool.
It’s actually a search engine not a social media! People use it for inspiration, ideas, buying decisions and learning. It’s also used a problem solver. You can find everything and anything on there.
So I want to give you 3 strategies that you can implement now to grow your traffic!
1. Attracting your ideal client
To attract the right client or person you need to know exactly who you are talking to and attracting. You need to get super clear and figure out your ideal client and then look at your Pinterest content and ask yourself is this attracting them?
Ensure that your profile page and bio clearly identifies what you do. Your bio needs to include keywords and clearly outline who you serve and how you can help...