I was super honoured to be able to talk to Passive Income Strategist Lisa Johnson. Lisa started out as a business coach three years ago, and realised that, actually we're told all the time to become fully booked. And then when you get fully booked, it isn't quite what you had in mind, because we're all busy all the time.
Lisa went on the search for that better way, and found passive income through things like courses, membership, ebooks, all sorts of things.
The first six months of her business, she started earning six figures per year, but was shattered. Lisa had no more time and had hit an income ceiling. She learnt all about passive income and implemented it in to her business and went on to make million pounds a year, and working a hell of a lot less hours.
Lisa teaches this and I am super passionate about sharing this model, as Pinterest generates passive organic leads for your business and complement a...
Ok you know the importance of Pinterest Marketing and why it is so important for your business! Here is my top tips for using Pinterest.
Firstly it is simple to get a business account. You can either upgrade a personal account or set up a business account from the start. With a business account you can claim your website and claim your instagram or etsy platform.
You will get access to your analytics, this gives you great insight into your audience demographics, when they are active but it will also tell you what pins are doing well, how many clicks and saves you have along with your top performing boards.
With a business account you can promote pins, basically advertise like facebook. You have to be a business to enable this.
Keywords are the word to describe your pin, item, service, product or business. Keywords help you organise your content effectively. So when someone completes a search...
If you are going to use Pinterest for business, you need to make sure you are using it strategically. If you don't have a strategy you won't do the work or use the platform intentionally to help your business. Here I discuss the types of things you need to consider to help out your strategy together alongside your business plan.
So firstly, what are you goals for Pinterest?
A lot of people think they should be using Pinterest and they want to be on Pinterest. But then when you delve deeper, they're not quite sure why. So have a think about your why and why it's important for your business, why you think it'll be a great marketing tool for your business?
Once you realise this put some goals around it. Have a think about the types of things that you want to do and the types of content that you want to create. So how many times do you want to pin a week? How many times can you realistically commit to?
You know, it's all about...
Pinterest has 400 million active users! Yup that is 400 million pairs of eyes that could be on your business.
So are you using Pinterest?
Pinterest could be your biggest traffic and lead generator to your business.
That's why I have designed the -
Pinterest is a growing platform and a super under-used marketing tool where your ideal client is hanging out.
Use this guide to set yourself up for success on Pinterest!
If you are just starting out with Pinterest, you need these tips to start strategically using Pinterest for results in your business!
First things first you need to get a business account! Why I hear you say. Well you get access to analytics showing you what pins are working or not, what content is getting engagement and what your audience demographic looks like.
You can also use promoted pins (paid feature), link your instagram or etsy account, claim your website and verify rich pins. (Rich pins are pins that are pinned elsewhere so for example from your website and they will be pinned with the title and description you put.)
Tip two is to use your own content! If you want more clients and to increase your website traffic you need to be pinning your own content. This is so ideal clients come to you as the expert. You can pin content such as an instagram post, or your blog or your face book group. You just need to create a beautiful pin.
Ok I am sharing a little about me so you can get to know the person behind the blog!
So 5 things you might not know about me -
1. I am petrified of heights, (like bawling my eyes scared of heights.) I struggle to cross bridges and climb up to my attic! I once went to Alton Towers theme park and committed to myself I would go on oblivion rollercoaster (I believe you have to do something that scares you each day). It goes really high and then you hang and it just drops.
2. I don't have a coccyx bone anymore. About 9 years ago I jumped into a taxi (I was going on my first date with my now partner) and sat on a seat belt buckle that was stuck on wire so it was ridged. It went straight up my cheeks and broke my coccyx bone! (I didn't know at the time!) We continued on our date but I quickly ended up in A and E after throwing up everywhere in the bar!
3. I love my own space and being on my own. I use to be more of an extrovert but...
At age 30 I was diagnosed with a Rare Autoimmune Disease.
Being told you have a disease and condition that is not ‘fixable’ is hard. Being told that you just need to manage each day and try different pain management options is hard.
At age 32 I was diagnosed with a complex brain aneurysm.
Having a five hour operation, intensive care and twelve days in hospital is hard. Having constant headaches and migraines is hard.
To fight each day, to fight for another day, to be grateful for another sun rising and another sun setting, to feel the warmth on my face, a cuddle from the dog and clean sheets on the bed.
I am not the same person I was. I have chosen to grow mentally stronger but I have been through the biggest challenges. You can choose to grow from hardship and hard seasons and that is the choice I made.
Don’t get me wrong I have hit rock bottom, I have spent days in my pyjamas without getting up and...
A bit of a different topic today! I have decided to use my blog to talk about things other than just Pinterest
Have you ever said to yourself:
You can't do that
What will people think of me
Who am I to think I can put myself out there?
Why would people listen to me?
I'm not an expert in anything
I'm just not good enough
Yup, me too! I use to talk to myself all the time about how I wasn't good enough for anything, that I wouldn't succeed, who was I to think I could have success and so on.
I would say it took me until I became ill to actually realise you can re-write those beliefs.
In 2016, I was diagnosed with an autoimmune disease called Sarcoidosis. At the time I was told it was cancer (it mimics the same symptoms as cancer). As you can imagine my whole world crumbled, I had to stop work, felt I had no purpose, wasn't physically as able as I use to be and so on. It took me about two years and a lot of...
To get results on Pinterest you need to have a strategy for Pinning. Pinterest will reward you if you are consistent.
You can use platforms such as tailwind to help you with this. Tailwind will give you the best times of day to pin and create a schedule for you. I recommend and use Tailwind. ( Go here for tailwind *Affiliate link* https://shareasale.com/r.cfm?b=1547403&u=2358034&m=50947&urllink=&afftrack=)
The first five pins of each day need to be your own content as these are the first that your audience will see. Don't worry if you haven't got 5 pieces of your own content yet but try to build a suite of your own pins that you can share. This can also include pinning to different boards.
Don’t get too hung up on this to start with but just make sure you are consistent. It’s not about quantity, it's about quality so if you can pin just two pins a day that is better...