Video content is the most accessed and consumable content and its exploding across all marketing platforms.
People watch close to one billion videos a day on Pinterest
Not everyone thinks that Pinterest would be a video content platform but it has been growing massively here. One billion videos are consumed a day!
How to create videos
1. Click create like you would to make a pin and choose video
2. Give the Pin a title and write your strategic description, and make sure to add your destination link
3. Schedule or pin live
4. Choose your board(s) to save it to
Pretty simple eh?
It needs to be a mpv or mov file and can be in length from 4 seconds to 15 minutes! Pinterest recommends between 15seconds and 1 minute.
And if you don't add a title then the description will show and up to 60 characters will show in the feed.
What must a video pin do?
Test, test, test!
Use analytics and review what is working and what isn't. Track when you post video pins and the traffic to the destination link and don't be afraid to change, tweak and have a go!