Video Pinning!

Jul 29, 2021

Video content is the most accessed and consumable content and its exploding across all marketing platforms. 

 

 

People watch close to one billion videos a day on Pinterest

Not everyone thinks that Pinterest would be a video content platform but it has been growing massively here. One billion videos are consumed a day!

 

How to create videos

1. Click create like you would to make a pin and choose video

2. Give the Pin a title and write your strategic description, and make sure to add your destination link 

3. Schedule or pin live

4. Choose your board(s) to save it to

Pretty simple eh? 

 

Video Specs

It needs to be a mpv or mov file and can be in length from 4 seconds to 15 minutes! Pinterest recommends between 15seconds and 1 minute. 

And if you don't add a title then the description will show and up to 60 characters will show in the feed. 

What must a video pin do? 

  • Story tell
  • Be Visually attractive
  • Lead with a clear hook at the beginning 
  • You need to show your audience, so use text overlay to explain rather than assuming they will watch with sound on
  • Pick a strong cover image - this needs to explain exactly what the video is about and be attractive and clickable! 
  • Use keywords and search phrases within your title and description to optimise content and make sure it is found

Test, test, test!

Use analytics and review what is working and what isn't. Track when you post video pins and the traffic to the destination link and don't be afraid to change, tweak and have a go! 

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Pinterest is a growing platform and a super under-used marketing tool where your ideal client is hanging out. Use this guide to set yourself up for success on Pinterest.