Marketing Strategy for Pinterest!

May 06, 2020

“Quality is the best business plan”

To get results on Pinterest you need to have a strategy for Pinning. Pinterest will reward you if you are consistent. 

You can use platforms such as tailwind to help you with this.  Tailwind will give you the best times of day to pin and create a schedule for you. I recommend and use Tailwind.  ( Go here for tailwind *Affiliate link* https://shareasale.com/r.cfm?b=1547403&u=2358034&m=50947&urllink=&afftrack=

The first five pins of each day need to be your own content as these are the first that your audience will see. Don't worry if you haven't got 5 pieces of your own content yet but try to build a suite of your own pins that you can share. This can also include pinning to different boards. 

Don’t get too hung up on this to start with but just make sure you are consistent.  It’s not about quantity, it's about quality so if you can pin just two pins a day that is better than 14 on one day.

Secondly add evergreen content. That means it doesn't have a time stamp or is date specific. Where you have date specific events going on in your business such as a masterclass or workshop, make a general pin that can still get your ideal client interested in your topic. 

Pinterest is a long term strategy, because pins have such longevity. One of your pins can still come up in search results months or years after you have pinned it. So make sure you think about plan for content and graphics with this in mind. 

Are you struggling with what to do when? Here is my guide on what I think you should do daily, weekly and monthly.   

What to do daily

You need to pin at least five of your own content or others a day. Check the home feed to like and re-pin any relevant content.

 What to do weekly 

Check out any of your new followers and follow back but only if relevant.  Find some new pinners to follow that share good quality content.  Take a day to batch your work and create new images for Pinterest.  Glance at analytics only to see how your Pinterest is doing but don’t get too hung up on the numbers. 

What to do monthly 

Once a month I recommend you schedule out your evergreen content.  If you use Tailwind this is super simple.  Review your Pinterest analytics and take a deep dive into what has been working and what hasn’t in order to make any changes.  See what is trending and where you can add anything relevant for your audience.  Don’t forget Pinterest is used for planning so Pinners will be searching in advance for inspiration. Lastly review your google analytics and see if you are getting your audience from the platform to your website.  Look at what articles or pages are getting the most views and then tweak accordingly.

 I hope you find this useful and can implement some of the actions above.

PinTip -

Look at the most popular Pins on your account this month, if any of them are NOT your content could you create a similar if not better piece of content and pin that? 

Let me know how you are getting on. As always I am here to help. 

P.S Are you in my free facebook group The Pinterest Club - a community for women in business who need inspiration, help and support in Pinterest and other online marketing strategies. 

Get your Free Powerful Pinterest Guide 

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Pinterest is a growing platform and a super under-used marketing tool where your ideal client is hanging out. Use this guide to set yourself up for success on Pinterest.