For those of you that don’t know me, I am a Pinterest Addict! And not just because of the pretty pictures and inspiration but because it's the most under-utilised platform for business and the most effective marketing tool.
It’s actually a search engine not a social media! People use it for inspiration, ideas, buying decisions and learning. It’s also used a problem solver. You can find everything and anything on there.
So I want to give you 3 strategies that you can implement now to grow your traffic!
1. Attracting your ideal client
To attract the right client or person you need to know exactly who you are talking to and attracting. You need to get super clear and figure out your ideal client and then look at your Pinterest content and ask yourself is this attracting them?
Ensure that your profile page and bio clearly identifies what you do. Your bio needs to include keywords and clearly outline who you serve and how you can help them. Keywords are words that are used to describe that pin, feature, blog, item and are relevant to your business that can be searched, just like you would in google. If you need further ideas just search a term in Pinterest and it will give you other terms that are searched for. Make sure it is concise and to the point so people can easily recognise how you help them.
2. Use SEO!
S E what now? Don’t panic search engine optimisation, it's about organising your content effectively so that when people search a relevant word you show up in the content search results and therefore improves your search engine rankings.
In order to improve SEO you need to create beautiful, valuable and informative content that your ideal client will want to click and follow.
You need to always add keywords and add long-tail keywords if you can. For example ‘How to make candles’, you wouldn’t just use candles as that’s too broad, you would use ‘how to’, ‘tips’, ‘handmade’ as keywords but to make a long tail keyword you would put for example ‘How to tips and advice on making your own candles at home’.
Your pin descriptions also need to be strategic, explaining what the pin is, how it may help them, contain keywords and you can use some hashtags. And lastly make sure your boards have these descriptions to so you when somebody searches that keyword your board shows in the search results not just your pins.
Pinterest rewards pinners for pinning every day rather than pinning a lot in one day. To keep your reach and engagement you will see better results if you are pinning consistently.
You can manage your pinning strategy with just 15 minutes to 30 minutes each week. I use and recommend tailwind, an automation system that lets you manage and get results from Pinterest (and Instagram!)
Tail wind will pick the best times for you to pin your content, so you do not have to pin live. You can schedule weeks in advance and can upload your own content or pin other peoples content. (Go here for tailwind *affiliate link* https://shareasale.com/r.cfm?b=1547403&u=2358034&m=50947&urllink=&afftrack=)
With tailwind you can stay consistent without being on Pinterest all the time. It gives you options for your pin schedule and offers the smart loop, sharing your best content indefinitely.
Tailwind is a great tool as it will give you automation, analytics and the ability to stay consistent.
There is a free version up to 100 pins and then a paid version.
So there you have it, my 3 strategies to grow your traffic.
Let me know how you get on!
Get my Free Pinterest Checklist here!